Lincoln has announced some of their dealerships will feature an original scent called the "Essence of Lincoln."
Designed to be dispersed through the ventilation system, the Essence of Lincoln is a fragrance that has hints of green tea, jasmine and tonka. The company says the scent exudes "luxury and warmth" and will help to create an "upscale, relaxing showroom experience." The scent should also mask the 'old people smell' as Lincoln has one of the highest average owner ages in the industry.
While the Essence of Lincoln might sound crazy, Lincoln experience training manager Dennis Carnevale says it's "a subtle, yet powerful tool for our dealers to use to help clients make an emotional connection to their store and the Lincoln brand.”