Australian media is reporting executives at Volkswagen Group are taking into consideration rebranding into Auto Union.
Australian media is reporting executives at Volkswagen Group are taking into consideration rebranding the automotive giant into Auto Union.
According to GoAuto, such a decision would allow the group to separate Volkswagen-badged models from the overall corporate image. It's a decision which actually makes a lot of sense taking into consideration that under Volkswagen Group's large umbrella there are numerous companies: Audi, Lamborghini, Skoda, Seat, Bugatti, Bentley, MAN, Scania, Ducati and Volkswagen Commercial Vehicles.
For those of you unfamiliar with "Auto Union", it's basically the precursor of today's Audi. The company was founded back in 1932 as a result of a merger between Audi, DKW, Horch and Wanderer. Production was stopped during World War II but resumed in 1949. Daimler Benz acquired an 87 percent stake in 1958 when they brought back the Auto Union name. Six years later, they sold everything to Volkswagen and in 1965 the "Audi" name was resurrected.
This isn't actually the first rumor regarding an Auto Union rebranding for the Volkswagen Group so there are sufficient reasons to have doubts about the report.