Jaguar has found an interesting way to promote the 2015 XE right in Germany where most of its competitors are based.

Jaguar has found an interesting way to promote the 2015 XE right in Germany where most of its competitors are based.

The brains behind Jaguar's marketing department have thought of an ingenious method to promote the imminent arrival of the XE entry-level sedan. They covered a BMW 3-Series in camouflage tricking people into believing this is actually the upcoming Life Cycle Impulse (BMW's fancy way of saying facelift).

Slapped onto the camouflage is the "der-neue.com" label, inviting those who see the camouflaged prototype to access the website in order to find out more about the alleged facelifted 3-Series. However, to the surprise of many, the website is actually for the 2015 Jaguar XE and it asks users to insert their e-mail address to receive info about the baby Jag.

Apparently, Jaguar is using a similar recipe on the Audi A4 and Mercedes-Benz C-Class, with all being displayed in Germany where the XE will have to face some grueling competition after its September 8 confirmed official reveal.

Jaguar promoting 2015 XE by … camouflaging BMW 3-Series in Germany