BMW's head of product management for the lower model range, Frank Niederlaender, told Automotive News Europe the company estimates around 75 percent of 2-Series Active Tourer customers will be first-time BMW buyers.

BMW's head of product management for the lower model range, Frank Niederlaender, told Automotive News Europe the company estimates around 75 percent of 2-Series Active Tourer customers will be first-time BMW buyers.

Far from being the "ultimate driving machine", the five-seat 2-Series Active Tourer is perhaps the most controversial model in BMW's lineup and the company believes 75 percent of those willing to buy the car will actually be at their first purchase of a BMW-badged model.

It makes sense taking into consideration a typical BMW buyer isn't looking for a front-wheel drive mini MPV offered with three- and four-cylinder engines that top out at 231 PS (170 kW) in the 225i which according to BMW can lap the 'Ring in less than nine minutes. Even though an M Sport version is available, it's not enough to attract the regular BMW buyer looking for sportiness rather than practicality.

With the 2-Series Active Tourer, BMW wants to win customers that up until now used to buy the Mercedes-Benz B-Class and Volkswagen Touran. We should mention spies have caught on camera a seven-seat variant that could be unveiled in October at the Paris Motor Show before going on sale late 2014. It will ride on the same UKL platform as the five-seat version and all-new MINI but will boast a larger wheelbase and a taller roof. A plug-in hybrid version is also in the works and will probably be introduced sometime in 2015.

Be part of something big

BMW estimates 75 percent of 2-Series Active Tourer customers will be first-time BMW buyers