In a desperate way to get rid of excess ELR stock, some Cadillac dealers are offering record discounts.
The 2014 Cadillac ELR is a sexy car no doubt but it's not hot enough to justify a 75,995 USD starting price which makes it more than twice as expensive as the Volt upon which is based. Facing utterly slow sales, Cadillac dealers are offering various discounts which reach more than 12,000 USD in Florida, not including the federal or state incentives which lower the price tag even further.
The highest discount is available at a Maryland dealer where there are three unsold ELRs, each featuring a 13,600 USD price cut and if you add the available incentives (up to 7,500 USD) the discount will exceed the 21,000 USD mark.
As a reminder, the ELR is motivated by an electric motor generating 207 bhp (154 kW) and 400 Nm (295 lb-ft) of torque. It works with a 16.5 kWh lithium-ion battery providing enough juice for an electric range of 35 miles (56 km). Once the battery is almost depleted, a 1.4-liter gasoline engine kicks in and provides the ELR with a combined range of approximately 300 miles (480 km).
Tipping the scales at a rather hefty 4,070 lbs (1,846 kg), the Cadillac ELR sprints to 60 mph (96 km/h) in around 8 seconds which isn't too bad but the base Tesla Model S is 2.1 seconds quicker.
We won't be too surprised if the ELR will end up with a very short lifespan.