According to a report issued by Bloomberg, Ford's ex CEO Alan Mulally wanted to kill Lincoln in 2013.

According to a report issued by Bloomberg, Ford's ex CEO Alan Mulally wanted to kill Lincoln in 2013.

As of today, Alan Mulally has been effectively replaced by Mark Fields as Ford's CEO so it doesn't come as a surprise that reports are emerging about Mulally's recent activity. It seems last year he was almost ready to terminate Lincoln but Mark Fields together with Jim Farley (Ford's marketing boss) convinced Mulally to keep the brand and they also created a plan showing Lincoln is worth saving.

One of the reasons why Mullaly almost axed Lincoln had to do with the slow production rate of the MKZ combined with a very expensive marketing campaign. The plan created by Fields and Farley was developed to avoid such a problem by waiting until the cars reach dealerships before initiating an ad campaign. This is what they are doing with the MKC which is set to reach dealerships this fall and only then will be properly marketed.

It is believed Lincoln is analyzing the prospects of a Ford Mustang-based model as well as an affordable flagship model while an European entry is not being considered at this moment but that could change now that Mark Fields is in charge.

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Former Ford CEO Alan Mulally almost axed Lincoln last year - report