According to a recent report, the next-generation Volkswagen Phaeton will be priced to compete with higher-end versions of the Chrysler 300 and Ford Taurus.
In an interview with Edmunds, Volkswagen of America General Manager of Product Marketing and Strategy said the company is in the process of determining "what will we need to compete for those type of customers." Kevin Joostema declined to elaborate but said the Phaeton's pricing could overlap with some Audi models "so those are some of the things that have to be planned out, strategized."
While Joostema declined to reveal numbers, the Chrysler 300C starts at $37,280 and goes up to $45,180 for the 300C John Varvatos Limited Edition. The Taurus, on the other hand, starts at $34,280 for the Limited variant and $39,980 for the performance-oriented SHO.
Joostema stopped short of confirming the model was green-lighted for the United States but Volkswagen of America CEO Michael Horn has previously said "We plan to bring it back somewhere [in] 2018, 2019."