Ford has announced plans to introduce a sub-brand in China called "Jiayue." First model will be a rebadged second-gen Focus sedan.

Ford has announced plans to introduce a sub-brand in China called "Jiayue."

The Blue Oval company is one of the few big automakers that currently doesn't have its own sub-brand in China. This will soon change as Ford is joining forces with local partner Changan Automotive to establish Jiayue ("leap forward") which will be owned by the Changan-Ford joint venture. Its logo appears to feature the wings of a bird but the overall design is far from being original as it closely mimics Daewoo's badge.

The first product with the Jiayue nameplate will be a rebadged second-generation Ford Focus Sedan which will be unveiled in September at the Chengdu Auto Show. The vehicle will be offered exclusively with a rather outdated 4-cylinder, 1.8-liter naturally-aspirated gasoline engine outputting 120 bhp (89 kW).

The Jiayue-badged Focus Sedan should carry a starting price of approximately 90,000 yuan (about 14,400 USD / 10,500 EUR / 8,600 GBP).

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Ford launching 'Jiayue' sub-brand in China