Fiat has teamed up with Warner Bros and the Moving Picture Company to create a new ad staring Godzilla and the Fiat 500L.
Called "Godzilla Craves Italian," the clip features the Godzilla gobbling up Fiats before he eventually chooses a 500L. Once he eats it, he chokes and spits it out as the voiceover says "The four-door Fiat 500L - it's a lot bigger than you think."
According to Chief Marketing Officer Olivier Francois “As one of the year’s most-anticipated films prepares to hit movie screens, we want to think big like the Fiat 500L, and what’s bigger than Godzilla. There’s no escaping that whether appetites run for a sporty Fiat 500C, the small-but-wicked Abarth or the four-door Fiat 500L, there is a Fiat for every taste.”
Besides airing the commercial, Fiat will be hosting a Godzilla Giveaway on Facebook and a "San Francisco Showdown" which asks fans to find Fiat logos and vehicles in a Giga Pixel picture of San Francisco in return for entries to win a three-day trip for two to the city.