The F-Series is still champion by a wide margin, but it's not a total success story for Ford.
Update: Added Ford F-Series sales figures to the article.
It's safe to say that 2020 wasn't a prosperous year, especially within the automotive industry where vehicle sales weren't as good as they used to be. Then again, the whole economy still soldiered on and delivered. We've already received the sales numbers for America's favorite body style: trucks.
Note that the numbers here include all forms of full-size trucks, half-ton and heavy-duty. We have the 2020 numbers for all major players, and there are no surprises when it comes to first and last place. The Ford F-Series continues to rule the American roads while the Nissan Titan's death watch continues. There are some interesting trends when you look at the stats a bit deeper, so let's jump in with both feet.
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The runner-up spot in the truck war is by far the closest and most interesting challenge. While things aren't going well for Chevrolet in terms of pony car sales numbers, it's a different case in the truck segment. The Chevy Silverado upends Ram by the end of the year, selling 594,094 units versus Ram's 562,676 units delivered, giving the second-place truck sales crown to the Golden Bow Tie brand.
Another GM brand is in fourth place with GMC moving 253,016 Sierras before entering 2021. Japanese full-size trucks conclude the list at fifth and sixth spots, with the Tundra selling 109,203 units and the Titan moving a measly 26,439 units. Meanwhile, Ford kicked everyone's tail by selling 787,422 F-Series trucks, a gap of just under 200,000 trucks to second-place Chevy.
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Here's where the interesting deep dive comes in. Among the trucks mentioned here, those from GM were the only ones posting a sales increase when compared to numbers from 2019. The Silverado registered a 3.2 percent year-over-year gain, while the Sierra recorded an impressive 8.9 percent sales hike. Both Ram and Ford saw declines, with Ford seeing the biggest drop from Detroit automakers at 12.2 percent despite launching a new F-150 later in the year. Ram sales dropped 11 percent, so the Blue Oval's decline is comparable at least.
As for Japanese brands, Toyota only suffered a two-percent drop with the Tundra, though its market share in the full-size pickup realm is still exceptionally small. It's not as small as Nissan's slice, which grew even smaller with a 16.1 percent year-over-year decline on the Titan.
Chevrolet and Ram have battled closely for second place ever since the current-generation Ram 1500 debuted a couple of years ago, though both brands have closed the gap to Ford. With the Blue Oval reporting high demand for the new F-150, it will be interesting to see how 2021 sales play out.