Add this to the list of products born out of necessity.

They say that innovation is a product of necessity. I entirely believe in that, and this latest Honda product is a testament to that belief.

Honda Japan has rolled out Kurumask – a new antiviral product for Honda cabin air filters. They are installed on top of the cabin air filter (unlike the lead image above), working as a face mask to prevent the spread of viruses. With a new strain discovered in several countries, the current coronavirus pandemic is far from over and this innovation from the Japanese marque aims to help.

Honda Kurukuru Cabin Air Filter Mask
Honda's Kurumaku
Honda Kurukuru Cabin Air Filter Mask
Cabin Air Filter with Kurumaku

So, how does the Kurumask work? Honda said that the product catches virus droplets with its special surface, reducing their shape and damaging them in the process. The technology uses zinc phosphate chemical conversion treatment, which is also used to prevent rusting on vehicles.

In contrast with CN95 filters rolled out by other car brands like Geely, which prevents the entry of viruses and other particles larger than 0.3 microns, the Kurumask works to destroy existing viruses inside the cabin – like those you might catch when you go for a quick grocery run or any public spaces. 

Honda believes that the Kurumask can remove 99.8 percent of virus droplets floating inside the car within 15 minutes of switching on your air recirculation. Viruses on surfaces, on the other hand, can be cleaned out within 24 hours. Of note, the Kurumask is a consumable accessory that needs replacement annually or every 15,000 kilometers (9,321 miles).

The Kurumask will be first available for the Honda N-Box Kei car in Japan as a genuine accessory with an MSRP of 6,400 yen ($61.99 with the current exchange rates) before taxes. Expect the product to become gradually available for other Honda vehicles.