Volkswagen's Hans Demant has revealed some new details about the company's entry-level brand.

Volkswagen's Hans Demant has revealed some new details about the company's entry-level brand.

Speaking to Reuters, Demant said "The concept and design are now in place." He went on to say "We will produce all components in China." This should help to keep costs down which is a key factor that has caused previous delays.

While there's no word on specifics, previous reports have indicated the brand's first model could be launched in China in late 2016 or early 2017. It will likely be built with one of Volkswagen's Chinese partners - possibly FAW or SAIC - and could carry a base price €7,500 ($10,395) or less.

If the Chinese launch is successful, the entry-level brand could be rolled out to other emerging markets such as India and Russia.

 

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Volkswagen signs off on their entry-level brand - report