PSA Peugeot Citroën has announced a massive lineup reduction from 45 to 26 models by 2020.
PSA chief Carlos Tavares says this drastic decision has been taken as a method to optimize the use of platforms which will reduce costs with development and production. In addition, the time necessary for research will be used more efficiently as a result of focusing on just 26 models rather than the current 45-model lineup.
He also announced PSA will continue to turn the DS into a "full-fledged" premium brand sitting alongside Peugeot and Citroën, with the three lineups being complementary.
All these important decisions are part of a "back in the race" roadmap that will also include a further expansion in China. They want to triple production by 2020 with help from joint-venture partner Dongfeng as well as enlarge the DS family. Moreover, PSA will boost the modernization process of its factories to cut costs.