Jaguar's bold F-Type promotional campaign now includes a rather controversial billboard.

Jaguar's bold F-Type promotional campaign now includes a rather controversial billboard.

After saying "it's good to be bad" in a Super Bowl commercial, Jaguar's marketing department has done it again, this time through a billboard. Twitter user Jaames08 took this photo somewhere in United Kingdom with a billboard recommending drivers to simply "F THE MEETING." While at first you might think the F stands for you know what, it's actually a reference to the F-Type Coupe.

Jaguar has been quite aggressive in recent months, especially last December when they mocked Mercedes-Benz’s Magic Body Control system in an ad which included a chicken. Two months later, a Twitter post referred to Maserati's Ghibli as “hot air.” 

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Jaguar billboard tells drivers to 'F THE MEETING'