Peugeot has announced production of the second generation 308 will increase as a result of a strong demand.

Peugeot has announced production of the second generation 308 will increase as a result of a strong demand.

The new 308 seems to be a huge hit for PSA Peugeot Citroën as the model has already received 60,000 orders since its online introduction back in October 2013. To keep up with demand, Peugeot will increase production of the model by adding a night shift at the Sochaux plant from June 2. PSA will have to hire 600 people (450 on temporary contracts) to put together the 2014 European Car of the Year.

At the same Sochaux factory Peugeot will also assemble the recently introduced 308 SW alongside the 508, 3008 and DS5. The factory currently employs around 10,800 workers which have a permanent contract while 600 of them have a temporary contract. By adding more employees Peugeot will increase daily output of the 308/308 SW by 180 units to 1,563 cars.

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Strong demand for second-gen 308 makes Peugeot increase production