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Tech companies are no stranger in transcending into car business. Some of the oldest of which was Japan's Pioneer, which started out as a audio equipment company, and then entered the automotive business in 1975 with the world's first car stereo. And of course, Apple is one of the most popular, with its CarPlay now available in almost every brand new vehicle.

Amazon is pretty much on the same path with Ring. The home security company announces three new products for cars, alongside other innovations in Amazon's expansive devices and services extravaganza.

Rings Gets Into Car Security Business

Ring's new products – named Ring Car Alarm, Ring Car Cam, and Ring Car Connect – will be available next year. Tesla will be the first to adopt the system, with the Ring Car Connect getting employed across Tesla's lineup in 2021 for $199.99.

Ring Car Alarm is pretty much your typical car alarm, except that it's an OBD-II wireless device and can be connected to the Ring app, other Ring devices, or even to Amazon Alexa hardware. Ring Car Cam, on the other hand, provides an extra set of eyes in your car even when unoccupied. It can work via wifi or LTE via an add-on plan and offers emergency crash detection, traffic stop recording, and even check your car while parked.

Ring Car Connect supplements both mentioned products through an API that provides customers access to mobile alerts whenever needed. This includes detected movements around the vehicle or even watch footages recorded through the cameras. It can even detect if your car's locked or not.

As mentioned, these three new Ring products will be available as early as next year, which will retail for $59.99 for the Ring Car Alarm, while the Ring Car Cam and Car Connect both cost $199.99 apiece – add-on connectivity plans excluded.

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Ring Delivers the Future of Whole-Home Security with Innovative Home and Auto Devices and Enhanced Privacy & Security Features such as End-to-End Encryption New security solutions include security devices for cars, an autonomously flying indoor camera and a mailbox sensor SANTA MONICA, Calif. —(BUSINESS WIRE)—Sept. 24, 2020—Ring, whose mission is to make neighborhoods safer, today introduced new industry-leading security solutions designed to meet the needs of neighbors everywhere. New devices and features include security devices that protect users’ cars at home and on the road; Ring Always Home Cam, an autonomously flying indoor camera letting users see what’s happening throughout their homes in real-time; and Ring Mailbox Sensor, which alerts users when their mailbox has been opened. The company also announced it is bringing video End-to-End Encryption to its security cameras, becoming one of the first major home security providers to do so. Ring of Security for Cars For many, cars are extremely valuable; yet in 2018, nearly $8 billion was lost nationwide to motor vehicle theft according to the Federal Bureau of Investigation ( , ) . Today, Ring introduced three new security 1 2 products for the car—Ring Car Alarm, Ring Car Cam, and Ring Car Connect. “We are constantly inventing based on customer feedback. My email is printed on our packaging so customers can easily reach me, and one of the most common requests I get is to offer the same protection for cars as we do for homes,” said Jamie Siminoff, Founder and Chief Inventor of Ring. “We believe security should be accessible to everyone and today we are announcing new devices that work for nearly every car or security need.” Ring Car Alarm Ring Car Alarm is a low-cost device helping protect users’ cars—at home and throughout their neighborhood. The discreet, wireless device plugs into the OBD-II port in 99% of cars on the road in the U.S., and alerts you in the event of bumps, break-ins, tows, and more. When an event is detected, Ring Car Alarm sends a real-time alert via the Ring app, enabling users to then trigger its siren. If users have other Ring or Alexa-enabled devices, they can easily link them to their Ring Car Alarm so when an event is detected, Ring Car Alarm can trigger their Ring devices to turn on and send audible Alexa alerts for added notification options. Some of Ring Car Alarm’s features require connectivity with Amazon Sidewalk, a shared network designed with multiple layers of encryption and operated by Amazon at no charge to customers, launching later this year. Ring Car Cam Ring Car Cam is a security camera that brings the full power of Ring’s whole-home security to the car. When a car is parked, Ring Car Cam is on guard and its intelligent sensors actively monitor for bumps and attempted break-ins. If an event is detected, Ring Car Cam sends a real-time alert to the user’s phone; they can then check in and see what is happening in and around the vehicle via the Ring app over wifi or from anywhere via LTE (with an optional connectivity plan). 1 Federal Bureau of Investigation: Uniform Crime Reporting. (2018). Property Stolen and Reported. Retrieved from: 2 Federal Bureau of Investigation: Uniform Crime Reporting. (2018). Offense Analysis. Retrieved from: While on the road, the Ring Car Cam also helps users stay safe with Emergency Crash Assist, which requests help from first responders at the car’s location whenever a serious crash is detected, even if the user can’t make the call themselves. Additional features include Traffic Stop, which lets drivers simply say, “Alexa, I’m being pulled over,” to record the interaction and save it to the cloud. The device also features helpful privacy controls like a physical camera shutter to electronically disable the interior video and audio. Some of these features may require an optional connectivity plan. Ring Car Connect Ring Car Connect is an API for car manufacturers that allows customers to receive mobile alerts for detected events, watch recorded vehicle video footage, and see important vehicle information such as if the car is locked or unlocked. Starting today, any auto manufacturer can integrate on the service. The first compatible vehicles for Ring Car Connect are Tesla models 3, X, S, and Y. Once users install this aftermarket device, they can watch Tesla Sentry Mode and recorded driving footage in the Ring app over wifi or from anywhere via LTE (with an optional connectivity plan). Ring Always Home Cam: One Camera, Every Viewpoint Ring Always Home Cam gives homeowners a variety of viewpoints throughout their home without having to purchase multiple cameras. Users can check if the oven was left on, the doors are locked, or the curling iron was left on with this compact, lightweight, autonomously flying indoor camera that flies predetermined paths set by the user, providing greater visibility when no one is home. When used with Ring Alarm, the Ring Always Home Cam will fly the appropriate paths to check for potential disturbances when an alarm sensor is triggered. Ring Always Home Cam was built with privacy in mind and only records video when in flight. When not in use, it remains in the dock where the camera is physically blocked. When in motion, it makes an audible sound—this is privacy you can hear. Announcing End-to-End Encryption for Videos and New Control Center Page Earlier this year, Ring was the first in its industry to make two-step verification mandatory and starting today, users can see how Ring currently encrypts and protects their videos via the Video Encryption page within Control Center. Later this year, customers will be able to easily turn on video End-to-End Encryption for compatible devices from this same page in Control Center. "Privacy and security guide everything we do at Ring and we are always looking for ways to deliver more user control and improve our customers’ experience,” said Leila Rouhi, President of Ring. “We are proud to be one of the first major players in the smart home security space to offer video End-to-End Encryption as part of our home security solutions.” Security for Your Mailbox Ring is also providing additional security for the mailbox with the launch of Ring Mailbox Sensor. Install a Ring Mailbox Sensor in an existing mailbox to receive notifications via your Ring app or Alexa-enabled devices when mail arrives or when the mailbox is opened. Pricing and Availability Ring Car Alarm ($59.99), Ring Car Cam ($199.99), Ring Car Connect ($199.99) and Ring Always Home Cam ($249.99) will be available on and in 2021. Ring Mailbox Sensor ($29.99) will be available for pre-order on and starting on October 8, 2020. Learn more about how all of these new products and features can bring neighbors peace of mind knowing their home is secure both inside and out at Click here for photos and video. With Ring, you’re always home. These devices have not been authorized as required by the rules of the Federal Communications Commission. These devices are not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained. About Ring Since its founding in 2013, Ring has been on a mission to make neighborhoods safer, together for everyone. From the first-ever Video Doorbell, to the award-winning DIY Ring Alarm system, Ring’s smart home security product line, as well as the Neighbors app, offer users affordable whole-home and neighborhood security. At Ring, we are committed to making security accessible and convenient for everyone—while working hard to bring communities together. Ring is an Amazon company. For more information, visit With Ring, you’re always home. Media Contact Ring PR ###

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