BMW board member Peter Schwarzenbauer said the fourth generation of the MINI will be restricted to four or five models.
Due towards the end of the decade, the fourth-gen MINI lineup will have just "four or five hero cars" as opposed to the current family which will likely encompass up to seven models. In addition, MINI is planning a new design approach which will further differentiate the models and the company will also focus on improving the build quality.
Some of the new designs could come from a newly established design studio in London which Schwarzenbauer wants. The models are expected to grow in size and a large SUV could be in the pipeline for a 2017 release, while a Golf-rivaling hatchback with an estimated 17,000 GBP price tag is also a possibility. MINI will be taken further upmarket while some strategists over at BMW are concerned that some of the current models have strained too far from the company's roots.