Two big Broncos and three smaller Sport models celebrate the SUV's 55th anniversary.
Ford is going all out for the Bronco’s birthday as no fewer than five concepts have been developed to emphasize the SUV’s outdoorsy nature. Having announced there would be more than 200 factory-backed accessories for the big Bronco and 100+ for the Bronco Sport, the Blue Oval is now demonstrating how the fullsize model and its unibody cousin can be configured to suit various needs.
Starting off with the big Bronco, the two-door Badlands-based Trail Rig concept pictured below packs a variety of nifty features, including tube doors and a winch that has an impressive pulling capacity of 10,000 pounds. The off-roader has also been equipped with a Yakima rack on the roof where you’ll also notice the light bar. Rounding off the upgrades are the recovery boards and recovery kit, while on the inside there are heavy-duty floor mats.
Gallery: Ford Bronco Trail Rig, Bronco Fishing Guide, Bronco Sport Trail Rig, Bronco Sport Tow RZR, and Bronco Sport Off-Roadeo Adventure Patrol concepts
Up next is the Bronco Fishing Guide concept based on the Outer Banks trim. As its name implies, it’s been designed for amateur and professional anglers alike and it accommodates a fishing rod holder and a Yakima roof rack. The four-door SUV boasts a first-row soft-top to enable an open-air experience and comes fitted with a safari bar and auxiliary lights.
Moving on to the Bronco Sport, the Badlands-based Trail Rig is loaded with Yakima goodies, including high-lift jack and axe holders, crossbars, recovery/off-road gear mounts, and a roof rack. Ford Performance provided the jerry cans and recovery boards, while the one-inch lift kit, nudge bar, and LED off-road lights come to complete the package.
As for the Bronco Sport Tow RZR concept, it also started off as a Badlands before getting Ford's optional Class II Trailer Tow package to tow a Polaris RZR XP Turbo 1000. It’s also been specified with a Yakima cargo rack and basket for additional storage.
Last but not least, the fifth concept goes by the name of Bronco Sport Off-Roadeo Adventure Patrol and is also based on the Badlands trim. It serves as a sneak preview of the crew vehicles that will take part in the Ford-organized Off-Roadeo owner experience events. The first of the four will take place next summer in Austin, Texas and will be open to owners of the big Bronco in both two- and four-doors flavors as well as the Bronco Sport in the Badlands trim.
AS BRONCO TURNS 55 YEARS OLD, FORD CELEBRATES WITH ALL-NEW BRONCO ADVENTURE CONCEPTS, FIRST OFF-ROADEO LOCATION AND BAJA RACE PLANS
First Bronco family adventure concepts show how hundreds of factory-backed accessories make Bronco two-door, four-door and Bronco Sport personalization, performance and off-road utility easy and more affordable
First of four Bronco Off-Roadeo locations announced; Austin, Texas, location opening in summer 2021 offers an off-roading adventure playground for beginners and expert off-roaders
As Bronco brand’s extreme demonstration of Built Wild™ DNA, Bronco R returns to the next SCORE Baja 1000; race prototype continues to serve as test bed for Built Wild Capability, Extreme Durability Testing and Innovative Design
Response to the all-new Bronco has been unprecedented, with record visits to Ford.com and reservations exceeding 165,000 for the two- and four-door models in just three weeks
HOLLY, Mich., Aug. 13, 2020 – In honor of Bronco’s 55th birthday, Ford celebrates the unprecedented response to the all-new Bronco and Bronco Sport rugged SUV models with the reveal of five new adventure concepts showcasing factory-backed accessories that make personalization easier and more affordable. Bronco, Ford’s new outdoor brand, also announces the first Bronco Off-Roadeo location and a return to Baja 1000.
“Our dream for Bronco was not just to design a family of vehicles people would love, but to build a community around people who love to go off-road and get into the wild, who want to customize and personize their Broncos, and share experiences with each other,” said Jim Hackett, Ford president and chief executive officer.
Bronco adventure-inspired concepts
Expanding on the Bronco family’s Built Wild™ innovative design and capability pillars, these five adventure-inspired concepts further highlight the brand’s readiness for customization at launch. Beyond the standard options, there are more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for Bronco Sport models. Special concept prototypes include:
Bronco Four-Door Outer Banks Fishing Guide: Purpose-built to support a professional fishing guide along Cape Hatteras National Seashore, this lifestyle concept is based off the regionally inspired four-door Bronco Outer Banks™ series. On top is a Bestop® Sunrider® first-row soft top, factory-style concept roof rails and crossbars, and a Yakima® LockNLoad™ Platform roof rack. The SUV makes use of fender-mounted trail sights to fit a custom-made fishing pole and seat perch to wait for the perfect catch. A Ford Performance modular front bumper and safari bar help push through rugged terrain, while a slide-out tailgate provides a great work surface when repairing fishing rods or stringing up new lures. All-weather floor mats and splash guards round out the package.
Bronco Two-Door Trail Rig: Designed to be the ultimate hardcore trail rider, this custom build is based on the two-door Badlands™ series. It begins with a Ford Performance modular front bumper, tube doors, beadlock-capable wheels and 40-inch RIGID® LED lightbar. A Ford Performance by WARN® winch helps rescue your lesser-equipped 4x4 friends. On top, factory roof rails are augmented with a Yakima Platform roof rack system with mounts for a shovel, and Ford Performance by WARN recovery kit and recovery boards. Inside are rugged floor mats and a rear swing-gate-mounted table.
Bronco Sport Trail Rig: For adventurers looking to elevate their off-road trekking in a small, rugged 4x4, the Bronco Sport Trail Rig amps up the Badlands series model by adding 31-inch BFGoodrich™ Mud-Terrain T/A® KM3 tires, a one-inch lift kit, plus Ford Performance by RIGID LED off-road lights mounted to a front nudge bar. On top, a Yakima LockNLoad Platform roof rack and off-road gear mounts are designed to carry gear like a high-lift jack kit, Ford Performance recovery boards and jerry cans.
Bronco Sport TOW RZR: TOW RZR matches the added passenger comfort and technology features of the Badlands series with towing and cargo accessories to help adventurers haul more outdoor gear. The custom build adds Yakima HD Bar crossbars and OffGrid medium cargo basket and Class II Trailer Tow Package with 2,200 pounds of capacity to tow off-road runners like the all-new Polaris® RZR XP Turbo 1000™, unveiled today as part of the Bronco birthday celebration.
Bronco Sport Off-Roadeo Adventure Patrol: Designed for the upcoming Bronco Off-Roadeo customer adventure playgrounds, this Bronco Sport Badlands build is equipped to assist in the wild with its Yakima LockNLoad Cargo Platform to hold recovery gear like a high-lift jack, recovery boards and jerry cans. A Ford Performance by RIGID off-road LED lightbar also mounts to the rack system. To support one of many Off-Roadeo excursions available, this Bronco Sport is equipped with the interior bike rack from Yakima to hold two mountain bikes. And to record customers’ adventures, it integrates a target to land the drone that will be used on-trail at Off-Roadeo locations.
Austin, Texas, is Bronco’s first Off-Roadeo location
The first of four Bronco Off-Roadeo locations will be in the hill country of Austin, Texas. Opening next summer, the Bronco Off-Roadeo is available to Bronco two- and four-door and Bronco Sport Badlands series owners to get the most adventure out of their rugged SUVs and to build connections to the greater Bronco community. The off-roading and outdoor adventure playgrounds are designed for all skill levels, with experiences that aim to build confidence and inspire Bronco owners to get out in the wild for years to come.
“Getting into the wild is at the core of Bronco brand, and our first Bronco Off-Roadeo location in Austin, Texas, will help fuel Bronco fans’ quests for outdoor adventure,” said Mark Grueber, Bronco brand marketing manager. “At each of our four Bronco Off-Roadeo locations, we want owners and enthusiasts – even those who are off-road novices – to have as much fun as off-road pros and we want to provide them with knowledge and experience to make their future Bronco adventures even greater.”
Go to broncooffroadeo.com to learn more or to sign up.
Bronco R returns to Baja 1000 this fall
Bronco R’s attitude, reflecting the most extreme flavor of Built Wild DNA, is set to return to the SCORE Baja 1000 this year. The race prototype build by Ford Performance and Geiser Performance continues to serve as test bed for the brand’s innovative design, capability and extreme durability testing.
Bronco R leverages the all-new Bronco four-door’s chassis, twin-turbo 2.7-liter EcoBoost® V6 engine, 10-speed SelectShift® automatic transmission and electronic shift-on-the-fly 4x4 transfer case. It features an extreme race version of the high-performance off-road stability suspension with independent front, position-sensitive shocks, end-stop control plus ultra-high-speed desert race tuning. Participation in the brutal off-road competition is part of the Built Wild Extreme Durability testing – a series of demanding tests to ensure all Broncos deliver the highest levels of performance, durability and capability to every owner.
Ford is the Official Truck and SUV of SCORE-International Off-Road Racing and lead sponsor of the SCORE World Desert Challenge Series, which includes the 2019-22 SCORE Baja 1000 races. Ford is also official vehicle of the King of the Hammers ULTRA4 series. Together, they underscore Ford’s commitment to off-road motorsports and serve as a platform to develop the Bronco brand and connect with off-road enthusiasts.
Follow the Bronco R race prototype at Baja and the entire Bronco family on Instagram, @fordbronco.
An unprecedented reveal
Customer response to the reveal of the all-new Bronco rugged SUVs has been unprecedented in Ford history, with more than 165,000 people placing $100 deposits for orders online in the first three weeks and more than 13 million tuning in on television or watching on social media platforms to catch a glimpse of the highly anticipated new models.
Within hours of the July 13 reveal, #FordBronco dominated social media platforms, trending to the top conversation on Twitter in the U.S. As the top Google search request, it helped drive more than 5.4 million visitors in the first 48 hours to the Ford.com website to learn more and place reservations. There have been more than 19.5 million total visitors to date.
By the following day, all of the 2,000 limited-run Bronco Sport First Edition models were spoken for. By the following day, all of the 2,000 limited-run Bronco Sport First Edition models were spoken for. Same for the Bronco two- and four-door First Edition models, which increased production to 7,000 units.
Bronco reservations continue at Ford.com/Bronco, while Bronco Sport models are now available for ordering online and at Ford dealerships.