And it's not American.
Ford is enjoying some very positive preorder numbers for the new Bronco and it’s probably safe to predict the new SUV will become one of the best-selling nameplates of the Blue Oval. The company also holds the best-selling model in the United States in its lineup, the F-Series, but the dealers of the brand are apparently having difficult times shifting brand new trucks.
According to a new survey by iSeeCars, which analyzes new car sales in the country between November 2019 and June 2020, the fastest-selling new pickup in the United States is the Toyota Tacoma with an average of 72.6 days to sell. It is followed by the Honda Ridgeline with 77.4 days to sell and the GMC Sierra 1500 takes the third position with an average of 83.9 days sitting on dealerships lots.
Gallery: 2020 Toyota Tacoma: First Drive
“There is a shortage of new Tacomas due to the truck’s popularity and because of the shutdown of Toyota’s production facilities,” iSeeCars CEO Phong Ly comments. “It is also the third fastest-selling used pickup truck, which suggests that it is popular with used buyers because of its reliability and durability.”
But where’s the F-150? According to data from the agency, the truck needs 122.8 days on average to find a customer, which ranks it 10th overall in the truck segment. The Nissan Frontier is the slowest-selling new truck with an average of 158.3 days to sell - more than double the result of the segment leader in the survey.
Here's the full list of fastest-selling new (and used) trucks according to iSeeCars:
|Fastest-Selling New and Used Pickup Trucks|
|New Pickup Trucks||Used Pickup Trucks|
|Rank||Pickup Truck||Days to Sell||Pickup Truck||Days to Sell|
|1||Toyota Tacoma||72.6||Honda Ridgeline||51.7|
|2||Honda Ridgeline||77.4||Ram Pickup 1500 Classic||52.0|
|3||GMC Sierra 1500||83.9||Toyota Tacoma||60.5|
|4||Chevrolet Silverado 1500||85.1||Toyota Tundra||63.1|
|5||Toyota Tundra||89.0||Nissan Frontier||65.4|
|6||Chevrolet Colorado||107.3||Ram Pickup 1500||68.8|
|7||Ram Pickup 1500||107.8||Chevrolet Colorado||70.1|
|8||Ram Pickup 1500 Classic||111.7||Chevrolet Silverado 1500||72.4|
|9||Jeep Gladiator||116.3||GMC Canyon||73.1|
|10||Ford F-150||122.8||Nissan Titan XD||73.7|
|11||Ford Ranger||125.9||Ford F-150||74.8|
|12||GMC Canyon||128.8||GMC Sierra 1500||75.7|
|13||Nissan Titan||147.8||Nissan Titan||77.8|
|14||Nissan Frontier||158.3||Ford Ranger||79.2|
|New Truck Average||104.0||Used Truck Average||70.4|