The era of internet in-car advertising is upon us as Pandora and HARMAN have announced plans to begin airing ads on various infotainment systems.

The era of internet in-car advertising is upon us as Pandora and HARMAN have announced plans to begin airing ads on various infotainment systems.

Pandora will begin their in-car "advertising solutions" later this month with several national brands including BP, Ford, State Farm and Taco Bell. The 15- and 30-second spots will be played on all 130 vehicles with native Pandora integration and the only way to opt out is by upgrading to a Pandora One premium account which costs $36 a year.

According to Pandora CEO Simon Fleming-Wood, “Nearly half of all radio listening takes place in the car. With an 8.60% share of total U.S. radio listening and unmatched growth and adoption of Pandora in the car, we are now seizing the opportunity to connect advertisers with a more targeted audience than traditional radio can provide.”

HARMAN, on the other hand, has teamed up with AdsWizz to deliver "targeted audio advertising in vehicles and mobile phones through the Aha Radio app." The system is slightly creepier than Pandora's as ad buyers will be able to "precisely target audiences based on listening device, location, registration data and context."

Be part of something big

Pandora & Aha Radio to begin in-car advertising, latter app will know your location for targeted ads