Several weeks after the debut of the new BMW 4 Series, the world is still not ready to accept its kidney grilles - or, at least, a large portion of the Bavarian company’s fans doesn’t seem to be happy with this design solution. Probably trying to address criticism, BMW has just released a new video, which talks about the design of the sports coupe.
Part of the BMW Today series, the 10-minute clip is actually an interview with Christopher Weil, Head of Exterior Design at the premium automaker. He has a significant role in the design of the sports car and is probably the perfect BMW exec who can explain to you why you should actually like the new 4 Series.
Gallery: 2021 BMW 4 Series Coupe
“We at BMW have a grand heritage, let’s say. More than 100 years of design and there are a lot of cars with upright kidneys and we took this theme and did a new interpretation. But we did this with a purpose - we think this is the right kidney for this kind of car,” Weil says.
Well, that doesn’t sound too convincing but apparently, BMW wanted the 4 Series to stand out from the rest of the lineup and that’s one of the main reasons why it got such large and distinctively-shaped grilles. In fact, even the shape and internal graphics of the headlights further emphasize the massive dual kidney shape.
Are You Getting Used To It?
However, there’s no denying the back of the 4 Series looks fantastic. Weil says his design team wanted to make it significantly different than the 3 Series’ rear end and it’s probably safe to say they’ve succeeded in that mission.
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