Audi has announced plans to stage a mysterious "world premiere" at the Consumer Electronics Show in Las Vegas.

Audi has announced plans to stage a mysterious "world premiere" at the Consumer Electronics Show in Las Vegas.

The company is keeping details a closely guarded secret but Audi CEO Rupert Stadler will make a keynote address where he will "present his ideas for future developments in the field of electronics."

Audi will also showcase new assistance systems, a virtual cockpit and an MMI concept which apparently has "two new developments that make operation faster, simpler and therefore safer as well." The company will also display a variety of production models as well as the mysterious world premiere.

Audi has a press conference scheduled for January 7th, so expect to learn more details shortly.

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Audi to stage a mysterious world premiere at the Consumer Electronics Show