The Super Bowl is one of the most watched television events in the world and Jaguar has announced plans to air their first commercial during the broadcast.

The Super Bowl is one of the most watched television events in the world and Jaguar has announced plans to air their first commercial during the broadcast.

Dubbed British Villains, the 30 second spot poses the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" That's a little vague but the ad will be filmed in London by Academy Award-winning director Tom Hooper and feature renowned British actors as well as the F-Type Coupe.

In a statement, Jaguar North America Brand Vice President Jeff Curry said “The campaign signals that the F-Type Coupe is the new British bad boy in the segment and is designed to disrupt the tradition-bound sports car market." He added, "The Super Bowl is a perfect advertising platform for Jaguar given our new products, fast growing sales in the U.S. and the renewed interest in British cultural icons."

Be part of something big

Jaguar to air first Super Bowl commercial, will feature the F-Type Coupe