The company’s tallest model gets miniaturized.
The Rolls-Royce Cullinan helped the British automaker set a new sales record last year. It was the company’s best in its 116-year history and a 25 percent increase in sales over 2018. Rolls rolled into the luxury SUV market with a powerhouse product, and now, customers will be able to miniaturize the Cullinan into a 1:8 scale model, which isn’t precisely that tiny. Like its cars, Rolls takes its time building the miniature Cullinan, and customers can customize them to match their real-world models.
Each model is handcrafted to the customer’s specification, with over 1,000 individual components available. That could make the build process take up to 450 hours, which, according to the company, is over half the time the company needs to build the real Cullinan. There are around 40,000 colors to choose from, too, or customers can replicate their own bespoke finish. Each is hand-painted. This is Rolls we’re talking about here.
The inside is just as gorgeous as the outside, too, with embroidered headrests and wood finishes. Illuminated treadplates greet anyone looking inside, showing off exquisite details like seat piping and stitching that can accurately match a customer’s Cullinan. As with any high-end model, the Cullinan features fully functioning exterior lighting, and the 6.75-liter V12 under the hood is perfectly replicated. All the doors open, too.
Gallery: Rolls-Royce Cullinan1:8 Scale Model
Scale models from automakers like Rolls or companies like Amalgam show just how detailed scale models can be if given the time and craftsmanship. Rolls goes the extra mile with its Cullinan 1:8 scale model, as well, providing a display case nearly a meter in length that sits atop a gloss-black base and a plinth, though you can still access the model through a removable window. And if customers don’t want their Cullinan model to match the one in their garage, they could completely customize it, too.
ROLLS-ROYCE MOTOR CARS: ACHIEVING PERFECTION ON EVERY SCALE
Sir Henry Royce once said, “Small things make perfection, but perfection is no small thing.” It is in this vein that Rolls-Royce Motor Cars presents to its clients, perfect scale models of Cullinan, the marque’s stellar SUV.
As daily driving pleasures have been curtailed due to the Covid-19 pandemic, some other of life’s little luxuries have come to the fore. An authentic 1:8 scale replica of a full-sized Cullinan, in which every detail is reproduced with absolute perfection, can now be enjoyed by clients around the world, in the comfort of their own home.
Far more than a mere model, each miniature Cullinan is individually and painstakingly crafted by hand, to the client’s specification, from over 1,000 individual components. This process can take up to 450 hours – over half of the time required to build a full-sized Cullinan at the Home of Rolls-Royce in Goodwood, West Sussex.
The replica is hand-painted using Rolls-Royce colour-matched paint, then hand-polished to the marque’s exacting specification; the coachline is even applied using a fine brush, just as it is on the original. Clients may choose from a palette of around 40,000 ‘standard’ colours, or replicate their own personal Bespoke finish. The fully-functioning exterior lights are operated by a Cullinan-branded remote control; under the bonnet is a perfect likeness of the iconic 6.75-litre twin-turbocharged V12 engine.
On opening the coach doors, illuminated treadplates are revealed, leading to an interior designed and executed with the materials, skill and attention to detail lavished on Cullinan itself. From the headrest embroidery and wood finishes to seat piping and stitching, these Bespoke creations allow clients to recreate their full-size vehicle with astonishing accuracy, or even envision future Cullinans to add to their collection.
Presented in a display case at almost a metre in length, the replica is set on a gloss-black base mounted on a plinth allowing it to be appreciated from all angles. The Perspex window can be removed enabling the minutiae of the doors, luggage compartment and engine bay to be viewed in detail.
Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “This scale replica brings a new dimension to Cullinan’s Effortless, Everywhere philosophy. Our super-luxury SUV is now as perfectly at ease in the serene surroundings of its owner’s residence as it is in the most challenging and hostile terrain on Earth.” He continued, “It demonstrates, and reminds us as a company, that Inspiring Greatness applies at every scale. It is not just about the big things: we seek and achieve greatness in everything we do, down to the smallest item and minutest detail.”