Hyundai Motorsport team principal Michel Nandan has confirmed the company is plotting a performance brand.

Hyundai Motorsport team principal Michel Nandan has confirmed the company is plotting a performance brand.

Hyundai is working hard to completely change its budget-oriented image with new and more appealing products which so far have been a success. One major step in this direction has already been taken as Hyundai has announced plans to participate in WRC next year with the i20. Now we have found out they will create a performance brand following the same philosophy as Nissan's Nismo arm.

The first car part of the new lineup will be a performance variant of the next-generation i20 programmed for a 2015 launch. The same model will also serve as the foundation for Hyundai's 2015 WRC contender. Hyundai Motorsport team manager Alain Penasse thinks the automaker's image will improve and sales will increase as a result of the WRC participation and the launch of a performance brand.

We assume the i20 will probably be the first of a series which will include other models as well, including the Genesis Coupe and Veloster Turbo.

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Hyundai confirms performance brand, first model due 2015