Nissan has announced plans to introduce Infiniti at home in Japan as a move to meet an increasing demand for premium cars.

Nissan has announced plans to introduce Infiniti at home in Japan as a move to meet an increasing demand for premium cars.

Japanese business daily Nikkei reports Nissan has taken this decision to provide a more worthy adversary to the German automakers. The introduction will occur as early as this winter with the launch of the Skyline (rebadged Q50) which will be manufactured at a factory in Tochigi Prefecture.

Nissan hasn't established a price tag and sales target for the model, but we do know it will be sold at existing Nissan dealerships as there aren't any plans at this moment to open Infiniti showrooms in Japan. With this move Nissan hopes to increase Infiniti's operating profit margin to seven percent in the business year ending in March 2014, compared to less than one percent in the last two years.

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Nissan will introduce Infiniti in Japan