It's taken almost 26 years and five generations to hit the milestone.
Global sales of Toyota’s RAV4 SUV have passed the 10 million mark this year, 26 years after the model first went on sale. The car, which is currently in its fifth generation, hit the landmark figure in February, just a year after the current model went on sale in Europe.
Launched in 1994 at the Geneva Motor Show, the first-generation car is described by its maker as “the original recreational SUV”. Power came from a 2.0-liter gas engine, which sent 127 hp to all four wheels. At first, Toyota expected to build just 4,500 examples a month, but the Japanese company was forced to double that after 8,000 orders were taken in the first month alone.
The Toyota bigwigs had taken some persuading to put the 1989 RAV-Four (Recreational Active Vehicle with Four-wheel drive) concept into production, but across the whole of 1994, Toyota sold 53,000 RAV4s. That figure doubled and then tripled over the next two years, and the manufacturer expanded the range to include two-wheel-drive and five-door models. There was a three-door soft-top, too, and even an electric model.
Come the Millenium, though, the car underwent an even bigger revamp. The second-generation car was a bit bigger than before, and two gasoline engines were offered. There was a 121-hp 1.8-liter and a 148-hp 2.0-liter, alongside a 2.0-liter diesel with 114 hp. The full-time AWD adopted a center limited-slip differential, and customers could specify a Torsen rear differential as a factory option.
Six years later, it all changed again, and the 2006 RAV4 grew even more noticeably, in a move Toyota claims reflected “changes in customer preferences”. It was almost 8 inches longer than before, and the engine range grew again. It was also Toyota’s first car with a part-time four-wheel-drive system.
That car soldiered on until 2012, when it was killed off, only to be replaced with the 2013 model. Another growth spurt ensued, and the new platform eventually hosted a hybrid powertrain - a system for which Toyota had form. Officially, the gas-electric car could do 0-62 mph in 8.3 seconds.
Finally, in 2018, Toyota revealed the fifth-generation RAV4, which hit the roads early last year. Hybrid technology featured even more prominently, and Toyota says it will soon begin to sell a plug-in hybrid version with more than 300 hp. Last year, Toyota sold 17 times more RAV4s than they sold in 1994, hitting 130,000 sales.