Ford has taken the wraps off their new 2014 F-150 STX SuperCrew.

Designed to appeal to "value-oriented" truck buyers, the STX SuperCrew slots above the work-oriented XL variant and comes equipped with popular features such as body-color accents and 17-inch aluminum wheels.

The cabin also has a number of consumer-oriented comforts including air conditioning, a tilt steering wheel and power windows and locks. Other niceties include cruise control, an outside temperature display, a garage door opener, a perimeter alarm and an AM/FM stereo with a CD player and an AUX input.

The model can also be equipped with a Sport package that adds a black billet grille, tubular running boards and 20-inch aluminum wheels. There's also two-tone seats and unique body side graphics.

Motivation is provided by a 3.7-liter V6 engine which churns out 302 bhp (225 kW) and 278 lb-ft (376 Nm) of torque. Customers can also order an optional 5.0-liter V8 with 360 bhp (268 kW) and 380 lb-ft (514 Nm) of torque.

The F-150 STX SuperCrew 4x2 starts at $33,145 and jumps up to $37,570 for models equipped with four-wheel drive and the aforementioned V8.

Gallery: 2014 Ford F-150 STX SuperCrew unveiled

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