The Woodward Dream Cruise is right around the corner and Ram has announced plans to introduce an all-new concept at the annual motoring parade.

The Woodward Dream Cruise is right around the corner and Ram has announced plans to introduce an all-new concept at the annual motoring parade.

The company declined to elaborate but confirmed the mysterious model will be unveiled on August 17th at 10 am.

Besides the concept, Chrysler will showcase a handful of models at the corner of Woodward Avenue and 13 Mile Road in Royal Oak, Michigan. Notable highlights the Jeep Cherokee Trailhawk, the Dodge Dart Mopar, the SRT Viper and the Jeep Wrangler Recon concept. West Coast Customs' Ryan Friedlinghaus and vehicle customizer John Fortuno will also be on hand with a couple special models.

Note: 2014 Ram 1500 pictured

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Ram to unveil an all-new concept at the Woodward Dream Cruise