Opel's recent failure in Australia hasn't dissuaded them from trying to become a global brand.

Opel's recent failure in Australia hasn't dissuaded them from trying to become a global brand.

In an interview with Automotive News, an Opel spokesperson said "We are looking into new markets wherever it makes business sense for us." The representative went on to say the company's launch in Israel has been a success as they expect to sell 5,000 cars there by the end of the year.

While the company faces an uphill battle, Opel is committed to international markets to offset sagging European demand. However, the company's efforts seem half-hearted as they don't appear to be willing to invest enough money to build brand awareness. Case in point, GM CEO Dan Akerson recently downplayed Opel's position in the Chinese market by saying the country isn't a priority because it would cost "hundreds of millions of euros" to properly market the brand.