It was originally slated to happen in May.
Maserati has a new car in the works called the MC20. You probably knew that, since we’ve been talking about it for a few months now. Maserati has been talking as well, dropping occasional teasers for its new sports car. The car is a big deal for the Italian company, because it’s also being billed as something of a transformation for Maserati as a whole, or at least, the beginning of a transformation. Sadly, that will all have to wait a bit longer, as Maserati’s brand relaunch event slated for May has now been pushed to September.
Dubbed MMXX: The Way Forward, Maserati’s original plan called for the MC20 to debut at this gala. A specific date hadn’t been announced, but the event was slated to take place at Maserati’s headquarters in Modena, Italy. The rescheduled event will still take place in Modena, as Maserati views this not just as a new car reveal, but the start of a new era for the company and the city it calls home.
Of course, the delay is due to the continuing global spread of Coronavirus, which has stuck Italy especially hard in recent weeks. According to the latest situational update from the World Health Organization dated March 17, there were 27,980 confirmed cases in Italy – an increase of 3,233 from the previous report. Tragically, 2,503 in the country have died from the virus, which also represents an increase from the previous report by 349.
Gallery: Maserati new car official spy photos
The MC20 appears to be a vehicle worth waiting for. Maserati considers it the spiritual successor to the MC12, but whereas that car was primarily a reworked Ferrari Enzo, this new machine is Maserati-designed and built through-and-through. That includes a new Maserati-developed V6 engine, and updates to Maserati’s factory suggests it might also offer a hybrid powertrain.
In addition to the MC20, Maserati has a plug-in hybrid version of the Ghibli in the works, and a new SUV is slated to arrive in 2021.
MMXX: The Way Forward September 2020 - Modena
Modena, 18 March 2020 – Maserati announces that its Brand relaunch event “MMXX: The Way Forward”, originally planned for May 2020, has been postponed to September in light of the current situation. As previously stated, the event will be held in Modena and will inaugurate the Brand's new Era.
Maserati is not standing still. The Trident Brand will launch its new Era from the very place that has been its home for more than 80 years. Maserati and Modena are inseparably linked, and now look to the future with the same passion, trust and audacity.
Maserati has 100% Italian DNA, and is in continuous movement, pushed by the audacity to never give up even in the toughest times. So the House of the Trident looks to the future, and has now chosen September 2020 for its restart, when it will take to the world stage for the future of mobility.