BMW Chairman Dr. Norbert Reithofer has confirmed the company is exploring the possibilities of using a fuel cell powertrain in electric vehicles.

BMW Chairman Dr. Norbert Reithofer has revealed some new details about the company's future product lineup.

Speaking during a conference call, Reithofer revealed that new technologies are "opening up new perspectives and growth opportunities" and the company will have to find the "right balance between Evolution and Revolution."

That's pretty vague, but Reithofer confirmed the company is exploring the possibility of using a fuel cell powertrain in an electric vehicle. He said "options like this will offer short refueling times and enable long distance travel with zero emissions." The executive also hinted at a production variant by saying "we believe [a] purpose-built vehicle architecture is the right approach for a series vehicle in the future."

Reithofer also reaffirmed plans to launch ten all-new models by the end of 2014. These include the Active Tourer (aka 1-Series GT) and the i8 plug-in hybrid which is still on track for a 2014 launch.