It costs just $195.
The 2021 Ram 1500 gets a Snow Plow Prep package that debuts at the National Truck Equipment Association’s "The Work Truck Show" in Indianapolis, Indiana. Granted, introducing a snow-clearing option in March seems weird because even in the chilliest parts of the United States, spring is within sight.
The Ram 1500's Snow Plow Prep package equips the truck with a 220-amp alternator, the necessary wiring harness for hooking up a snow plow, and power sliding rear window with a defroster. It also removes the active front air dam so that there's room for the plow mounts. The equipment adds just $195 to the pickup's price and goes on sale later this year. It's available on the Ram 1500 Tradesman, Big Horn, and Laramie 4x4 trim levels that have either the 5.7-liter V8, 5.7-liter V8 with eTorque mild-hybrid tech, and the 3.0-liter V6 turbodiesel. Customers still have to supply their own plow.
Gallery: 2021 Ram 1500 Snow Plow Prep Package
Ram's trucks had a strong year in 2019 by becoming the nation's second-strongest pickup brand. The marque delivered 633,694 of these models, which easily beat the Silverado's 575,600 vehicle volume. The Ford F-Series continued to be the market leader by moving 896,526 trucks.
Later in 2020, Ram will expand the 1500 lineup with the introduction of the high-performance Rebel TRX that will challenge vehicles like the Ford F-150 Raptor. It'll pack FCA's supercharged Hellcat V8 making over 700 horsepower (522 kilowatts). To match the big boost in power, there will be revised components that will reportedly include Bilstein shocks, ARB locking differentials, and off-road-focused tires. The debut will possibly be at the Detroit Auto Show this summer.
save over $3,400 on average off MSRP* on a new Ram 1500
Ram Truck Introduces Snow Plow Prep Package at The Work Truck Show® in Indianapolis
Snow Plow Prep package, available on 2021 Ram 1500, includes 220-amp alternator, wiring for snow plow and rear power sliding window with defroster
Optional Snow Plow Prep package for Ram 1500 priced at $195
Available on Ram 1500 Tradesman, Big Horn and Laramie 4x4 models equipped with 5.7-liter HEMI® V-8, 5.7-liter HEMI® eTorque V-8 or 3.0-liter EcoDiesel V-6 engine
March 3, 2020, Indianapolis – Ram Truck today introduced a new Snow Plow Prep package for the 2021 Ram 1500 at National Truck Equipment Association’s (NTEA) “The Work Truck Show®” in Indianapolis, Indiana.
“As part of Ram’s commitment to continuous improvement within the segment, we now offer a Snow Plow Prep package for Ram 1500 customers,” said Reid Bigland, Head of Ram Brand. “Ram has taken a larger presence in the commercial vehicle market, and this offering is the latest expansion of our hard-working trucks.”
The new Ram 1500 Snow Plow Prep option is available for $195 and includes a 220-amp alternator, truck-side plow wiring harness and a rear power sliding window with defroster. The active air dam is removed when this option is selected to make way for plow mounts. This new package is available on 2021 Ram 1500 Tradesman, Big Horn and Laramie 4x4 models that are equipped with the 5.7-liter HEMI® V-8, 5.7-liter HEMI® eTorque V-8, or 3.0-liter EcoDiesel V-6 engine.
The plow, mounts and controller are all sold separately and are available through several manufacturers. The Ram 1500 Snow Plow Prep package will be available later this year.
The Ram 1500 is the no-compromise benchmark for durability, technology, efficiency and convenience with features never-before offered in a pickup. The Ram 1500 features up to 12,750 pounds of towing capability and 2,300 pounds of payload. The eTorque mild hybrid system delivers improved fuel efficiency in both V-6 (standard) and V-8 configurations. The Ram 1500 is America’s most powerful half-ton diesel pickup with 480 lb.-ft. of torque and most capable light-duty diesel, with towing capability up to 12,560 pounds.
Ram Commercial lineup
With growing sales, the Ram Truck brand continues to win new customers. The brand has emerged as a leader by investing in new products, infusing them with durable powertrains, robust chassis, new technology and features that further enhance their capabilities while delivering low total cost of ownership. Commercial truck and van customers have a demanding range of needs and require their vehicles to work. The Ram 1500, 2500 and 3500 pickups; 3500, 4500 and 5500 Chassis Cabs; and Ram ProMaster and ProMaster City vans are designed to deliver a total package.