Volkswagen CEO Martin Winterkorn has reportedly confirmed plans to bring the Phaeton back to the United States.

Volkswagen CEO Martin Winterkorn has reportedly confirmed plans to bring the Phaeton back to the United States.

Speaking to Bloomberg, Winterkorn said “A brand as large as Volkswagen needs a halo project in the upscale segment." He went on to say "We’ve seen what happens to brands that don’t have that kind of project.”

The executive declined to go into specifics but the publication is reporting the next-generation Phaeton will be based on the Audi A8 and could be introduced at the North American International Auto Show in Detroit. Bloomberg also speculates the model could cost more than $60,000 and even rival the A8 which starts at $75,100.

Little else is known about the Phaeton but Volkswagen styling boss Klaus Bischoff previously said “Flagship models like the Phaeton should act as halo products and influence the way the other cars in the range look, rather than the other way round.”

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2015 Volkswagen Phaeton could debut in Detroit - report