Fiat has created a very special 500C Abarth print ad for ESPN’s annual Body Issue.
It would have been a lot easier to hire an athlete to pose next to the car, but Fiat decided to go another route. They "built" the car out of athletes using body artist Craig Tracy along with several flexible and muscular models who took the shape of the 500 Abarth. Several contortionists were also used to reproduce the lines of the car.
Fiat Brand North America Jason Stoicevich describes the print ad as being "as visually unique as the Fiat 500 Abarth Cabrio." The annual edition of ESPN The Magazine's Body Issue is now available at newsstands.