Minor updates and better marketing strategy awaits the fastback.
Hein Schafer, VW's senior vice president of product marketing and strategy, said that the company has done a disservice to the Arteon in terms of marketing. "It's definitely better than 400 units a month," Schafer said in a media roundtable at the Chicago Auto Show, as reported by Roadshow by CNET.
Gallery: 2019 Volkswagen Arteon: U.S. First Drive
If you're not spending $90 million to get the car out the door and the marketing on the street, it becomes quite tough," he added.
With that said, Schafer also confirmed that minor updates are coming for the Arteon towards the end of the year. The extent of the updates are would be limited to new light signatures and updated wheel designs. However, Schafer also added that there will be "cool enhancements" in the cabin, albeit, he wasn't very specific about those enhancements.
Apart from the Arteon facelift, Schafer was also asked about the possibility of an Arteon shooting brake/wagon – a thing of beauty that many car enthusiasts have been raving about. Schafer said that the brand is considering it and that everything will depend on the numbers. VW is currently doing volume studies to make sure if a premium wagon would make sense for the U.S. market.
After seeing the Arteon wagon renderings, we sincerely hope it hits reality soon.