Many people watch the Super Bowl to see the commercials rather than watch the game. If you're one of them, then save yourself from sitting through the multi-hour sporting event, and check out all of the automotive-related ads right here.
Super Bowl Car Ads From Yesteryear
We will be updating this story as more commercials arrive. As of this writing, several of them are not yet available. There are also rumors of Ford buying ad time during the game.
Audi
Audi's commercial stars Maisie Williams behind the wheel of an E-Tron Sportback while singing Let It Go from Frozen. The standard E-Tron also makes an appearance. The ad will be a way for the Four Rings to put its new electric crossovers in front of millions of people, many of whom will possibly not even know about the brand entering the EV market.
Genesis
Genesis hires Chrissy Teigen and her husband John Legend to push the idea that the brand has a spirit of young, vivacious luxury rather than being old and stodgy. To advertise this quality, the couple arrives at a posh party and leave driving the new Genesis GV80.
GMC
GMC brings back the Hummer name for its new EV. For the brand's Super Bowl ad, the company hires LeBron James to present what the brand calls a "quiet revolution."
Hyundai
Hyundai opts for humor to advertise the new Sonata's Smart Park self-parking system. Famous Bostonites Rachel Dratch, Chris Evans, and John Krasinski turn up the city's dialect to 11 to describe the car's "Smaht Pahk" ability.
Jeep
Jeep hires Bill Murray to reprise his role from Groundhog Day. This time, though, he's behind the wheel of a Gladiator and having fun with Punxsutawney Phil.
Kia
Kia's commercial for the new Seltos crossover has a more serious tone than the other automotive ads this year. It stars rookie running back Josh Jacobs from the Oakland Raiders, and he talks about what advice he would give to his younger self about growing up homeless.
Planters
Planters is obviously not an automaker, but the company's commercial prominently features the Nutmobile, so that's enough to include it here. Unfortunately, the spot ends with the brand seemingly killing off its Mr. Peanut mascot, a character that dates back to 1917.
Porsche
Like fellow Volkswagen Group brand Audi, Porsche uses the Super Bowl to advertise its new EV. The Taycan stars in this commercial, but there are a plethora of classic vehicles from the brand, too. Keep an eye on the background for a glimpse of the new 911 GT3.
Toyota
Toyota is showing off its new 2020 Highlander with an ad featuring How I Met Your Mother star, Cobie Smulders. The spot shows the actress picking up some friends right before things start to go awry. It's dramatic, but also plenty of fun.
Volvo
Volvo isn't airing a commercial during the Super Bowl, but the company is running a contest during the game. If a safety occurs, the company is giving away $1 million in new vehicles to randomly selected people who enter the drawing. Volvo's gamble is a safe bet because of just nine safeties occurring in the 53 Super Bowl games.
Weathertech
Weathertech uses its ad time to ask for donations to the Wisconsin School of Veterinary Medicine. Scout, the golden retriever from the company's Super Bowl ad last year, stars and tells the story of being cured of cancer at the facility. The company's products make a very brief appearance, but the commercial is otherwise about supporting the people who help man's best friend.
