Citroën has announced plans to enter the World Touring Car Championship in 2014.

Citroën has announced plans to enter the World Touring Car Championship in 2014.

The company was coy on details but confirmed their entry into the WTCC will coincide with the introduction of a new generation of vehicles that are "more spectacular than the current crop."

Citroën declined to say which model will be used in the series, but acknowledged development work is already underway and the car could use the turbocharged 1.6-liter engine from the DS3 WRC. The company also announced Sébastien Loeb will be driving one of their cars in the series.

According to Citroen CEO Frédéric Banzet, “The WTCC is based on several aspects that are essential to Citroën: extensive media coverage, regulations that keep costs down and a genuinely global race calendar. Our involvement in this championship will give us not only another chance to showcase our Créative Technologie but it will also help us to develop the Brand in promising, growth markets such as China, Russia and South America.

Be part of something big

Citroen to enter the World Touring Car Championship in 2014