The 2014 BMW i3 won't be unveiled until the Frankfurt Motor Show, but that hasn't stopped the company from receiving a "significant number of deposits" and nearly 100,000 requests for a test drive.
Given the unprecedented demand, BMW sales and marketing boss Ian Robertson is confident the model will be a game-changer in a segment that has been pretty brutal to competitors.
Regardless of what happens, Robertson says the future of electric vehicles is promising because of the amount of money that is being poured into research and development. As he told Automotive News, "In the next three to four years we'll see more development of the batteries than we have in the last 100."
As we have previously reported, the i3 will be offered as a pure electric vehicle and as a range-extended electric vehicle that can travel up to 186 miles (300 km). Pricing is expected to mimic the 3-Series sedan so expect an entry-level i3 to cost approximately €29,000 in Germany.