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Ford is kicking off 2020 with a deal on its long-running Edge crossover, according to a new report from Ford Authority. The bubbly people mover is being offered with a range of location-based incentives through January, meaning the total discount varies depending on where you live. In some areas, the price drop can total $6,000. Of course, there’s plenty of fine print regarding delivery, availability, financing, and the deals are applicable for 2019 models only.

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That said, there are some deals to be had. Major markets in New York City and Detroit see $4,500 discounts for SEL and Titanium models, while Miami offers an extra $500 for a full $5000 drop on the same trim levels. Detroit offers a sweeter finance deal, however, with zero percent for 60 months and a $3,000 discount. Los Angeles is where you need to be for the big $6,000 discount, but if financing is more attractive, a 3.9-percent rate for 84 months is available in most places.

Gallery: 2019 Ford Edge First Drive

This isn’t the first deal Ford offered on the Edge, and it’s not the best, either. Last summer, the Blue Oval offered $9,000 discounts for the up-spec Edge ST. The current deals exclude the high-performance version, but with Edge sales up 3.3 percent through 2019, it’s a bit surprising to see any deals for the SUV.

Whether Ford will expand some of its late-2019 deals on other models remains to be seen. The Fusion saw price cuts by up to 20 percent to close out the year, and the Explorer also saw year-end deals topping $5,000. As for the best-selling F-150, Ford had a bevy of region-specific incentives that took nearly $12,000 off the price in some areas. That could be why F-Series sales were nearly 234,000 units in the month of December alone.

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