Volkswagen's commercial vehicles arm has teamed up with retailer Next for a huge Christmas promotion.
By huge, we mean huge bauble, because that's what a VW Amarok is towing around the United Kingdom for the program. The pickup has been given a festive makeover with a special wrap for the tour which runs from Edinburgh to London via Manchester and Milton Keynes.
The giant bauble has been built onto the chassis of an unidentified small car, but with a towing capacity of 3,100 kg / 6,834 lbs (coincidentally, the same as 18 reindeer), the Amarok is an ideal vehicle for the job.
The tour is to garner up interest for Next's Christmas charity initiative, which will see it sell Christmas jumpers at pop-up shops around the country in aid of Save the Children.
"We are very proud to see the award-winning Amarok spread some Christmas joy over the holidays and participate in this special seasonal tour," said Sarah Cox, head of marketing at Volkswagen Commercial Vehicles. "The Amarok is the perfect fit for this partnership with Next and we are happy to be powering the festivities up and down the nation, all for an excellent cause."