Mercedes-Benz confirms the debut of a new concept at this year's Consumer Electronics Show in January 2020. The company is teasing that the vehicle takes inspiration from "one of the most innovative brands of the entertainment sector."
Mercedes doesn't offer any further clarification about what brand this vehicle might using for influence. However, the company indicates that it "symbolizes the brand's aspirations to achieve sustainable mobility today, tomorrow and in the future."
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The other vehicles at Mercedes' CES stand might provide some hints at what to expect from the new concept. The company is displaying the EQC 400 4MATIC electric crossover and Vision EQS concept. Since the other two models are EVs, it's possible that the one debuting there could use electric propulsion, too. This powertrain would also fit with the idea of reflecting the automaker's goals for sustainability.
Mercedes has an ambitious plan to add significantly more electric vehicles to its lineup within just a few years. However, the strategy recently hit a small snap when the company announced it was delaying the introduction of the EQC electric crossover to the United States until 2021. The company positioned the decision as a way to support the growing demand for the model in Europe.
The Vision EQS concept is Mercedes' idea for how a forthcoming range-topping electric sedan could look. The production version allegedly has an unveiling in 2020 and should be on sale in some markets in 2021. Mechanically, it rides on the company's Modular Electric Architecture, and a pair of electric motors would provide all-wheel drive.
Consumer Electronics Show 2020 : Mercedes-Benz presents an exceptional glimpse into the future
Stuttgart/Las Vegas. In his keynote speech at the Consumer Electronics Show taking place in Las Vegas (CES) from 7 to 10 January 2020, Ola Källenius, Chairman of the Board of Management Daimler AG and Mercedes-Benz AG, will provide a visionary outlook of the future interaction between man and machine. The highlight of the brand with the star's appearance will be the world premiere of a pioneering concept vehicle which has been inspired by one of the most innovative brands of the entertainment sector. This symbiosis will also be reflected in the redesigned motor show presence at CES 2020. The keynote speech will be transmitted on Monday, 6 January from 8.30 p.m. (7 January, 5:30 am CET) via Livestream on Mercedes me media: https://media.mercedes-benz.com/ces2020.
The concept vehicle and its visionary technical solutions once again demonstrate the innovative strength of Mercedes-Benz. It completely redefines the term "Sustainable Modern Luxury" and symbolises the brand's aspirations to achieve sustainable mobility today, tomorrow and in the future. The creative and trendsetting features of the show car match the brand philosophy which places the focus on people and sets standards for the future of mobility.
Exciting presentations and a new stand design at CES 2020 in Las Vegas
The Mercedes-Benz show stand invites visitors into a world of forward-looking mobility. Visitors will be able to experience the highlights of the product and technology brand EQ – the all-electric EQC 400 4MATIC (combined power consumption: 20.8-19.7 kWh/100 km; combined CO2 emissions: 0 g/km)*, the Vision EQS and also the new, futuristic concept vehicle. The 2020 show stand will give visitors the opportunity to dive into an adventure world, underscoring the consistent enhancement of the Mercedes-Benz trade show concept. The focal point comprises the brand world as well as its products, services and innovations.
On the first day of the show, Tuesday, 7 January 2020, three interactive talks will take place on the Mercedes-Benz stand:
10:30 am: Britta Seeger, Member of the Board of Daimler AG and Mercedes-Benz AG responsible for Sales & Marketing will be talking about the exceptional cooperation between one of the most innovative brands in the entertainment sector and the most valuable luxury automotive brand in the world. Furthermore, she will open the 2020 CES show stand – an experience of innovation, product and the brand for all visitors.
11:30 am: Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG responsible for Group Research and Mercedes-Benz Cars Development, talks about "Pioneering the Future" and explains the connections and the effects of a holistic, sustainable development strategy in which the human being is always the focus.
12:30 pm: Gorden Wagener, Chief Design Officer Daimler Group, will describe the development of human-centred design and also the link between design and functionality in the interior of the new show car.
Interested parties can experience the Consumer Electronics Show 2020 in Las Vegas via the Mercedes-Benz platforms for journalists and influencers. You will find all relevant information and highlights in an event special on Mercedes me media: https://media.mercedes-benz.com/CES2020. Additionally you can also find all the news on Twitter: @mb_press.