At the end of the day, dealerships are free to charge whatever they want.
Going strictly by the numbers, the 2020 Chevrolet Corvette is a smashing success. It's not entirely certain if all Corvettes for this first year are sold – there are upwards of 37,000 preorders but Chevy won't go on record as to exactly how many 2020 models will ultimately be built. As such, we don’t know the number of cars destined for dealership inventories, but it’s pretty much guaranteed that at least some unclaimed ‘Vettes will be saddled with “market adjustment” pricing. And there’s nothing Chevrolet can – or will – do about it.
A new report from Muscle Cars & Trucks outlines some of the challenges facing interested Corvette buyers once 2020 models reach showrooms. Chevrolet made a big deal about the C8 starting at less than $60,000, but unless a special order was made ahead of time, it’s unlikely dealerships will voluntarily stock such a barebones model. Beyond that, the automaker hopes that dealerships will stick to MSRP but alas, there’s a reason it’s called Manufacturer Suggested Retail Pricing.
“We’ve encouraged our dealers to sell the vehicle at sticker price,” said Barry Engle, GM vice president of the Americas. Speaking to MC&T, Engle went on to explain that, “at the end of the day they’re independent. We trust that they’ll do the right thing.”
That trust could be misplaced, as Corvette fans at Corvette Forum have a comprehensive list of Chevrolet dealerships that shows dozens upon dozens of locations already demanding markups. According to the thread, some of these were markups on preorders, never mind unclaimed cars. The good news is that there appear to be far more dealerships willing to stay at MSRP, though once cars for inventory actually arrive, that could certainly change.
Gallery: 2020 Chevrolet Corvette Stingray
We hope dealerships take the high ground, because the first-ever mid-engine Corvette certainly is a game-changer. With up to 495 horsepower behind the driver and a quick-shifting dual-clutch transmission, it can blast to 60 mph in 2.9 seconds. That’s some serious performance for anything under $100,000, never mind the $60,000 price point GM touted.