You can get some money back if you ultimately buy a Nissan.
Ah, the test drive. For eons it’s been the go-to sales tactic of choice. Take a quick 15-minute jaunt in a new car, fall in love with the smell and the neat features, then sign on the dotted line only to discover after 200 miles that it’s noisy, crowded, bad on gas, and uncomfortable for trips conveniently longer than 15 minutes. Some dealerships offer extended test drives, but Nissan is turning to car-sharing service Turo for drives that can last days. Of course, you’ll have to pay for it – more on that in a bit.
save over $3,400 on average off MSRP* on a new Nissan Rogue
For those not familiar with Turo, this is basically a rental car service that allows people to rent privately-owned vehicles. As such, renters aren’t forced choose between the vanilla white Toyota Camry or the black Chevrolet Cruze parked in rental lots across the country. If a Turo user has a Jaguar F-Type that mostly sits in the garage, it can be offered up to rent. Vehicle availability depends entirely on how many Turo members with cars there are in a given area, and daily rental prices can often be cheaper than what you might find at a traditional company.
Nissan sees this Turo partnership as a way to better engage with buyers – especially Millennials – who want more direct experience with a model before making a purchase.
“This gives shoppers a different way to experience a Nissan vehicle and all of its innovative technologies within the framework of their lives — driving the roads they frequently travel, running errands, and getting input from their family and friends," said Dan Mohnke, Nissan’s vice president of customer journey & data innovation. "Now you don't have to go to the test drive, the test drive can come to you. Today's consumers have new expectations for shopping and service."
Gallery: 2020 Nissan Sentra
It sounds interesting, but as of now, Nissan only offers this promotion in three locations – Salt Lake City, Los Angeles, and several counties in northern New Jersey. And as previously mentioned, you actually have to pay for this test drive. Prices depend on the vehicle you choose, so expect to pay considerably more for a brand-new Nissan Armada as opposed to a barebones 2016 Sentra. Insurance will also be an extra cost if your personal policy doesn’t cover rentals, which means an extended weekend test drive could actually get quite expensive.
If this sounds exactly like a typical rental car experience, you’re certainly not wrong. However, if you ultimately buy a new Nissan within six months of your Turo rental, Nissan will give you an extra $300 off the price. Is it worth the hassle just to sample a new Nissan for more than a few minutes? Jump into the comments and let us know what you think about this Turo / Nissan experiment.
Nissan’s Turo-based test drive is a new way to ‘try before you buy’
- Nissan is testing a first-of-its-kind program with Turo in Los Angeles, Northern New Jersey and Salt Lake City beginning today
- Program targets millennial-minded shoppers looking for a new way to test drive a car before purchase or lease
- Shoppers can find the Nissan Experience Test Drive on the Turo platform
NASHVILLE, Tenn. – Nissan is launching a new way for consumers to get to know its cars through an extended test-drive experience hosted by Turo, in three test markets: Los Angeles, Northern New Jersey and Salt Lake City.
Guests* can test a Nissan vehicle by finding current models listed on a dedicated landing page on Turo. Bookings are scheduled on Turo and can be for a few hours, a day, a weekend, or longer. Independent Turo hosts as well as participating Nissan dealerships provide the like-new or late-model vehicles; eligible consumers who participate will be offered bonus cash of $300** toward the purchase of a new or certified pre-owned Nissan vehicle within six months of their test drive.
"This gives shoppers a different way to experience a Nissan vehicle and all of its innovative technologies within the framework of their lives — driving the roads they frequently travel, running errands, and getting input from their family and friends," said Dan Mohnke, vice president, Customer Journey & Data Innovation, Nissan North America, Inc. "Now you don't have to go to the test drive, the test drive can come to you. Today's consumers have new expectations for shopping and service."
Turo is a car sharing marketplace where guests can book any car they want, wherever they want it, from a vibrant community of local hosts across the US, Canada, the UK, and Germany.
"This partnership with Nissan is a fantastic opportunity to reach an engaged audience already looking to buy a car. Many guests use Turo to test out cars before buying them, we are thrilled to be the place where people go to book an extended test drive experience," explained Andre Haddad, chief executive officer, Turo. "Turo allows potential car buyers to see how the car they're interested in fits into their daily life. They can test it out with their families for a few days or weeks."
This pilot program is expected to help answer Nissan's curiosity about the rise in peer-to- peer sharing and how it might influence major purchases in tomorrow's marketplace.
"This is the test drive of the future. The more time that people can spend with a Nissan vehicle, the better," said Tyler Slade, managing partner, Tim Dahle Nissan, Salt Lake City.
"You just can't experience everything that our vehicles have to offer, especially new technology, with a drive around the block. Customers feel more confident about a major vehicle purchase when they can live with a car."
Nissan continues to bring the benefits of new technologies to all with expansion of Safety Shield 360. This is a suite of six, advanced-active-safety and driver-assist technologies, as standard equipment on Nissan's top-selling models by 2021, representing more than one million vehicles annually. These technologies include Lane Departure Warning, High Beam Assist, Blind Spot Warning, Rear Cross-Traffic Alert, Automatic Emergency Braking with Pedestrian Detection and Rear Automatic Braking.
Guests can find the Nissan Experience Test Drive here on Turo.
* Turo guest information
**Eligibility requirements apply: only open to Turo Approved Drivers who are legal U.S. residents 25 years of age or older and with a current U.S. driver's license. Must book on Turo and complete a trip in an eligible Nissan model year 2016 or newer vehicle between 12/10/2019 and 6/30/2020 in Salt Lake City, UT, Los Angeles, CA, or select counties in the State of New Jersey. Eligible counties in New Jersey are Sussex, Passaic, Bergen, Hudson, Essex, Morris, Warren, Hunterdon, Somerset, Middlesex, Mercer, and Monmouth. Nissan North America, Inc. will not provide insurance coverage. Driver may purchase a protection plan from Turo or rely on their own coverage. Vehicle availability is subject to Turo inventory. Void where prohibited. Limit one offer code per household. Expires 6 months after receipt of offer code. Offer code valid at participating Nissan dealers for $300 bonus cash on purchase of one eligible new or Certified Pre-Owned Nissan vehicle in dealer stock. Proof of eligibility required. Other restrictions may apply. See dealer for details."