After months of hype, Jaguar has officially unveiled their short film Desire at Sundance London.

After months of hype, Jaguar has officially unveiled their short film Desire at Sundance London.

The nearly 14 minute long clip stars Golden Globe winner Damian Lewis as well as Shannyn Sossamon, Jordi Mollà and the Jaguar F-Type. In the video, a "delivery man" gets involved in a dispute between a gun runner and his fleeing wife.

While the film has grand ambitions of being a "real adventure" that tells the story of "betrayal, retribution, passion and greed" it's hard to escape the feeling that it's nothing more than campy promotional video for the F-Type.

Regardless, Jaguar's Global Marketing Communications Director says "Jaguar is synonymous with some iconic moments in cinematic history, and we're excited about reigniting this powerful combination through a British-led, world class artistic project. We believe, alongside Ridley Scott Associates, that we have a visionary and outstanding quality filmic product, which is a great platform for our most important product launch in 50 years - the F-TYPE Jaguar"

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Jaguar F-Type stars in Desire [video]