Volvo CEO Hakan Samuelsson has dismissed rumors the company is considering a flagship to challenge the Audi A8, BMW 7-Series and Mercedes S-Class.
Speaking to Automotive News, Samuelsson said "We don't have any ambitions to go into a segment where we would compete with vehicles that have V8 or V12 engines." The executive added "We don't believe it would fit our brand image."
As we have previously reported, Geely Chairman Li Shufu was pushing Volvo to develop a competitor to the BMW 7-Series and Mercedes S-Class. Former Volvo CEO Stefan Jacoby resisted those plans and Samuelsson apparently agrees with his predecessor.
While a flagship isn't in the cards, Volvo is moving ahead with plans to jointly-develop a compact platform with Geely. The company is also gearing up for a major product revamp that will see several new models built on the Scalable Platform Architecture.