Kia has announced the introduction of a new brand for Chinese market known as "Horki" by presenting a sleek-looking concept at 2013 Auto Shanghai.

Kia's joint venture in China known as Dongfeng Yueda Kia has taken the wraps off a new China-only brand labeled "Horki" ("Hor" signifies China and "Ki" signifies driving). For this occasion they've prepared a fairly attractive concept which is based on the latest Cerato/Forte platform. There aren't any details for the moment regarding a possible production model.

What we do know is the new brand will start selling cars in the second half of 2015. These will be manufactured at one of the three Yancheng factories of the joint venture. They plan a range of vehicles which will also include alternative-powered models (hybrid and/or full-electric).

Gallery: Kia announces 'Horki' brand for China with new concept at Auto Shanghai

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