Tis the season to try and sell things. Automakers are ramping up Black Friday deals, and a new report from Ford Authority shows that even the best-selling Ford F-150 is wrapped with fresh discounts. If this all sounds a bit familiar, it’s because we covered a $9,000 discount on the half-ton truck just over a month ago. As our headline clearly states, that figure is now up to almost $12,000, but as is often the case with automaker deals, there’s plenty of fine print.
Our Take On The F-150:
Ford loves to offer region-specific incentives that vary in price. New York City – arguably the place where you least want to drive a full-size pickup – is where you’ll get the best factory discount of $11,960. Further fine print limits the deal to 2019 F-150 XLT models optioned with the 302A equipment package, and you need the Luxury, Power, and Navigation package as well. You're also limited to choosing just the 2.7-liter EcoBoost V6, so yeah, if you’re looking for a very specific pickup, a trip to New York could be warranted.
Gallery: 2018 Ford F-150
Outside the Big Apple, Detroit buyers can get $6,250 off a similarly-equipped F-150 XLT, though you only need the 302A package. Los Angeles offers a $7,000 discount for any 2019 F-150 XLT, and Miami dishes up a deal nearly as good as New York at $11,500. However, all the same stipulations for equipment are in place along with something else – it’s only good for F-150 XLT SuperCrew 4x4 trucks. Regardless of location (and odds are good that Ford will have something happening on the F-150 is most locations), the deals are primarily for 2019 models though some 2020 models are also up for discounts.
Keep On Truckin:
Offering deals at the end of the year is nothing new in the automotive realm, though Ford could have some added incentive to try and boost F-150 sales. Third-quarter figures from the Blue Oval show F-Series sales were down 6 percent compared to 2018, and overall F-Series sales through 2019 are down 2.4 percent. That’s not a huge number, but considering trucks are Ford’s best-selling vehicles by far, any drop in sales is worrisome. Ram, Chevrolet, and GMC also have all-new models in the last couple of years, whereas the current-generation F-150 dates back to 2015. That will soon change, as Ford is expected to launch its next-gen truck later in 2020.
Source: Ford Authority