Like children in a name-calling contest, the misinformed Greenpeace demonstrators accused Porsche of building cars that are “climate pigs” by using a pink Cayenne Turbo and dressing it up wi

Greenpeace made fools of themselves last week as they demonstrated at Porsche's main plant in Zuffenhausen. Not only was their demonstration misinformed on several fronts but it brought extra attention to Porsche's new Cayenne Hybrid model which was simultaneously being released to the media.

Porsche welcomed the environmental organization by hanging a large sign reading, "Done It! Greenpeace Demonstration at Porsche. Now We Have Really Made It!".

Like children in a name-calling contest, the misinformed Greenpeace demonstrators accused Porsche of building cars that are "climate pigs" by using a pink Cayenne Turbo and dressing it up with a pig's nose and ears. Porsche fired back with a second sign with a headline "Good to Know"… followed by:

  • Porsche contribution to CO2 emissions in traffic less than 0.1 per cent.
  • Porsche has the lowest CO2 emissions per horsepower.
  • Porsche will reduce CO2 emissions by more than 20 per cent by the year 2012.
  • Porsche is introducing the hybrid engine: less than 9 litres fuel consumption on 100 km.

Porsche PR also highlighted that power stations make up 43% CO2 emissions while industry makes 16% and normal households account for 14%. Therefore, Greenpeace's efforts for targeting an auto maker that makes premium cars which are made to the highest build quality, latest technology and top safety standards compared to most volume cars which account for most of the majority of CO2 emissions is unjustified.

Greenpeace obviously did not do their homework and got a taste of their own medicine in the end. Not only does their misguided efforts show lack of principle, but moreover, bad intent. Greenpeace could make better use of their time and energy by creating awareness of real substantiated issues instead of pushing their own political agendas.

More info on the Cayenne Hybrid here: Porsche Cayenne Hybrid First Details

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