It was about a year ago when Toyota unveiled a souped-up version of the Avalon proudly carrying the TRD badge and now the Japanese marque is kicking things up a notch courtesy of Toyota Racing Development. To celebrate TRD’s 40th anniversary, a conceptual sports sedan – you can’t buy – has arrived at SEMA with a multitude of upgrade over the road-going Avalon TRD.
For starters, the 3.5-liter V6 engine no longer develops the series 301 horsepower as it has been massaged to squeeze a healthy 330 hp, although this is an estimated output. The additional muscle was extracted courtesy of a custom cold air intake and a new exhaust, while the transmission cooler was sourced from a Tundra. In addition, the RAV4’s aluminum uprights have been installed to shave off four pounds (1.8 kilograms) on each side to improve handling and provide better steering feedback.
Gallery: Toyota Avalon TRD Pro concept
One important upgrade the sporty Avalon benefits from is a limited-slip differential to diminish wheel spin as much as possible on what remains a large front-wheel-drive sedan. The engine breaths better than before thanks to a wider opening of the massive grille, while the rear now hosts a spoiler lip on the trunk lid. The rear body attachment is more than just for show as it adds 100 pounds of downforce at 100 mph.
The shiny new 18-inch wheels with carbon fiber barrels are shod in Goodyear Supercar 3R tires measuring 275/35 R18 tires and come coupled to four-piston aluminum calipers with 355-mm slotted rotors. Numerous carbon fiber pieces such as the vented hood help the sedan cut almost 150 pounds (68 kg) compared to the standard car.
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The Toyota Avalon TRD Pro is on display this week in Las Vegas at SEMA where it shares the spotlight with an assortment of modified Supras.